Northlan Dev Lab does not collect information about users of its games. However, we use the MoPub advertising system that can collect information to offer you ads targeting your interests rather than displaying product ads that you do not want. Advertising disappears when buying games and at the same time the data collected by MoPub. Here is a link to the MoPub Privacy Policy in addition to a copy of the text below.
MoPub, a division of Twitter, Inc. and Twitter International Company, provides advertising technology services that allow publishers of mobile applications (“apps”) to show ads in their apps, and for advertisers to reach audiences that may be interested in their products or services. MoPub’s suite of advertising technology includes the MoPub Software Development Kit (MoPub SDK) and Application Programming Interfaces, the MoPub advertising exchange, and the MoPub websites (collectively, the “MoPub Services”).
We work with Publisher Partners, Advertising Demand Partners, Supported Advertising Mediation Partners, Data Partners, and Fraud and Measurement Partners (collectively, “MoPub Partners”) in order to provide the MoPub Services. Unless otherwise noted in our partner list, MoPub Partners are each independent controllers of your data. You can view the current list of MoPub Partners with whom we share your data here.
When you use an app that has integrated the MoPub Services, we collect personal data about you. The MoPub Services are designed to avoid collecting information such as your name, address, or email address, but the personal data we collect does enable us to recognize your device over time and across apps. Depending on where you live and your privacy choices, the personal data we collect includes:
We use the personal data we collect about you through apps that have integrated the MoPub Services for the following purposes:
We share personal data that we collect about you through apps that have integrated the MoPub Services for the following purposes:
We give you control over the types of personal data we collect from you and how we process that personal data to personalize your advertising experience.
Consent: If you are located in the European Economic Area, the United Kingdom, or Switzerland, Publisher Partners who would like us to serve you personalized ads must first obtain your consent so that MoPub and our partners can process your personal data for this purpose. Some Publisher Partners may choose to obtain your consent for this purpose even if you are located outside of these regions. If you provide your consent, we will collect, use, share, and otherwise process all of the personal data described above for the purpose of serving you personalized advertising that MoPub and our partners believe is most relevant to you.
If you decide that you do not want a personalized advertising experience, we will not process your personal data for this purpose. For example, we will not collect, use, or share your iOS Identifier for Advertising or Android Advertising Identifier, your precise location data, or your demographic or interest information. However, we will still serve you contextual advertising -- ads targeted to the content or type of app you are using (for example, serving an ad for a video game to a gaming app).
Withdrawal of Consent: You can withdraw your consent to MoPub’s personalized advertising experience at any time.
Publisher Partners may provide a way for you to withdraw your consent directly from within an app. If you withdraw your consent from within an app, we will no longer collect, use, share, or otherwise process personal data from that app to personalize your advertising experience.
In addition, you can use your device settings to let us know that you wish to withdraw your consent to MoPub’s personalized advertising experience across all of your apps on that device.
The next time you use an app that has integrated the MoPub Service on that device, we will effectuate your withdrawal of consent, and we will no longer collect, use, share, or otherwise process personal data from that device to personalize your advertising experience.
Unless we have another legal basis for storing your personal data, we will also delete or de-identify the personal data we have stored about you within 30 days when you use one of these methods to withdraw consent. We will also inform our current MoPub Partners if you withdraw your consent so that they, as independent controllers of your personal data, can also respect your choice to withdraw consent.
Even if you do not consent to a personalized advertising experience, or you later withdraw such consent, we will still process your personal data when necessary to comply with law or to support our legitimate interests, as described below.
Legal Necessity: We will process personal data as necessary to comply with law. For example, we will collect your IP address to perform a lookup of your country so that we know whether you are located in the European Economic Area, the United Kingdom, or Switzerland, but we will truncate the last octet of your IP address before we process it for this purpose, and we will not share your full IP address or retain it internally. Similarly, if you consent to our personalized advertising experience, but later withdraw such consent, we will continue to retain a record of the iOS Identifier for Advertising or Android Advertising ID of your device for the purpose of recording when you consented and withdrew consent from our processing of your personal data. As part of your withdrawal of consent request, we will also make available the iOS Identifier for Advertising or Android Advertising ID of your device to our current MoPub Partners so that they, as independent controllers of your personal data, can also respect your choice to withdraw consent.
Legitimate Interests: We will process personal data as necessary to support our legitimate interests, but we will protect your privacy in doing so. For example, even if you do not consent to a personalized advertising experience, we will still:
Opt Out: If you are located in the United States or another country outside the European Economic Area, the United Kingdom, and Switzerland, you can opt out of receiving personalized advertising by using your applicable device settings:
If you opt out through your device settings, MoPub will send your opt-out preference with each request for an advertisement sent to our Advertising Demand Partners. MoPub requires that our Advertising Demand Partners honor opt-out preferences expressed using these controls by only serving contextual advertisements in response to such ad requests, and prohibits the use of any data contained in such ad requests to serve personalized advertising or to create a profile of the user or device.
MoPub collects the minimum amount of personal data about you that is necessary to provide the MoPub Services. As a result, we do not have sufficient information available to provide secure, authenticated access to the personal data that we store about you or to confirm that specific personal data relates to you. However, as noted above, if you live in the European Economic Area, the United Kingdom, or Switzerland, you can exercise control over whether we continue to process your personal data, and request that we delete or de-identify such personal data, by withdrawing your consent at any time. You can also contact us using the details below.
Unless we have another legal basis for storing your personal data, if you are located in the European Economic Area, the United Kingdom, or Switzerland, we will delete or de-identify the personal data we have stored about you within 30 days of when you withdraw your consent.
MoPub requires MoPub Partners, who are each independent controllers of your personal data, to comply with all applicable laws and regulations, to comply with the MoPub Publisher Partner Policies and Advertising Demand Partner Policies, and to provide you with sufficient notice of their processing of your personal data.
When you consent to MoPub’s processing of your personal data, you are also consenting to the processing of your personal data by the MoPub Partners with whom we share your data. If you withdraw your consent (if you are located in the European Economic Area, the United Kingdom, or Switzerland) or opt-out (if you are located in the United States or another country), we will also inform our current MoPub Partners with whom we have shared your data of your withdrawal or opt-out so that they, as independent controllers of your personal data, can also respect your choice. MoPub Partners may also have separate legal bases for collecting, using, retaining, and sharing your personal data.
We encourage you to read MoPub Partners’ policies to understand their privacy practices, the legal bases for their processing of your personal data, and any additional options that they provide for exercising control over such processing.
MoPub does not permit the MoPub Services to be used to collect information from apps directed to children under the age of 13 for purposes of personalized advertising. MoPub may collect information from apps directed to children for other purposes, such as serving advertisements based on contextual information, like the the content or type of app you are using (for example, serving an ad for a video game to a gaming app).
In addition, if you live in the European Economic Area, the United Kingdom, or Switzerland, you must be at least 16 years of age to consent to MoPub’s personalized advertising experience. MoPub does not collect or otherwise process personal data from individuals in the European Economic Area, the United Kingdom, and Switzerland whom it knows to be under 16 years of age, except to comply with law or to support our legitimate interests as described above.